Across The Board

Updates, inspiration, and musings from the folks behind Trello.

Bird Is The Word: Getting Social With Twitter And Trello

Twitter and Trello: Twitter Power-Up

For anyone in marketing, support, or product development, the Twitter Power-Up is a must have. With it you can bring important conversations and data right into your Trello workflow. Let’s take a peek under the hood and see how it all works, then we’ll look at some awesome use cases.

Tweets attached to Trello cards display in all the visual and interactive ways that you would experience them in Twitter. Tweets are easy to attach by either dragging and dropping a link onto a card, or by browsing timelines and mentions.  You can also search by username, keyword, or hashtag.

How to use Twitter and Trello together

Once you attach a tweet  you can interact with it right from the back of the Trello card, without ever needing to jump back to Twitter. It’s now possible to favorite, retweet, and reply to a tweet from Trello. You can also view important data like how many retweets and favorites a tweet has.

The tweet’s timestamp is pulled into the card as well. This real time data becomes handy when referencing tweets for social media and marketing campaigns.  It is also possible to follow a user from the attached tweet and jump to their page in Twitter.  

But those are just the basics. What’s really exciting is how these features can improve what you are already organizing and collaborating on in Trello.

Marketing

Social media managers: give me a high-five! Because with the Twitter Power-Up it is possible to keep track of all your most important tweets in a single location. As the Community Manager at Trello, I use these workflows daily.

Marketing teams using Twitter and Trello

At Trello we try and create as much evergreen content as possible, such as blog posts, videos, and tips. As a social media manager you need to share the same content multiple times to maximize its impact with your audience, but you don’t want to share the exact same copy or image every time.  

This is a perfect time to do some experimenting to see what engages your audience most. Now there’s a centralized location where you can keep track of each tweet and quickly reference at a glance which is performing best.

Keeping track of successful Twitter copy has other benefits as well.  Due to character limits, writing tight and concise copy has applications in other marketing efforts, like newsletters and other text snippets. Having a central location for my team to easily reference helps them form decisions about what copy will perform best in other content areas.

Trello-Twitter-Community

Another way the Twitter Power-Up helps my social media workflow is that I can now keep track of tweets from the Trello community and other thought leaders and easily find them on my Trello board to utilize at a later date.

Scheduling tools like Buffer, SproutSocial, and Hootsuite are integral for my day to day operations. They don’t, however, always provide the most visual or intuitive ways to tag people I may want to reach out to later, or for maintaining a repository of third party evergreen content. Now I can easily catalog tweets by subject matter on different Trello cards and utilize that information when a need comes up for blogs posts, webinars, or to just help connect people in the community.

Support

Sometimes buggy things happen to good apps. It’s a fact of life, and we are always grateful to the folks that take the time to report those bugs through our support channels or via social media.

Some of these bugs can have a big impact on users, so we always want to make sure to return the favor and let them know when we fix it.  We make a card for each bug, then attach tweets using the Twitter Power-Up and email cases using the Help Scout Power-Up. Our team is now able to take customer service to the next level.

Pro Tip: This is also a great way to gently “nudge” devs into working on the bug, because no one likes to look at an ever mounting pile of social venom.

Attach tweets to bug reports using Twitter and Trello

When we see members of the Trello community creating and sharing awesome content, we like to send them swag. The support team also handles these requests. We’ve got a dedicated swag board that we use to coordinate requests, send shipments, and reorder supplies.  

Now when I see a tweet of someone sharing an awesome blog post they wrote about how they are using Trello, some useful insight, or even a hilarious Trello song parody, I can reach out the that person and create a new card on the swag board with the tweet attached. This makes it easy to reference later when writing a card. It’s also an easy way to contact them, if need be.

Product

As is the case with bugs, many feature requests come through via social media. That’s why we have a board dedicated to the feature requests we receive. Each unique feature idea gets its own card and as requests come in for that feature we are able to attach the requests to their respective cards. This is great because our product team can easily see what features are requested the most, and our support team is able to reach out to those users when a request is implemented.

Trello-Twitter-FeatRequests

Is your team using the Twitter Power-Up on your boards? If so, we’d love to hear how! Leave a comment below or reach out to us on Twitter or Facebook.

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