The stereotype of the creative genius suggests there is success in chaos. The messy desk of strewn papers, scribbled notes on the wall, forgotten appointments, and all-hours pursuit of greatness lead us to believe that planning and inspiration can’t co-exist. When you hit on that Big Idea, it will take you for a ride to an unknown, but glorious, destination.
Unfortunately, the disorganized chaos of genius isn’t a realistic practice for marketers, who are tasked with being both creative and detail-oriented in order to be successful.
We launch marketing campaigns with a goal in mind, be it to raise awareness, increase revenue, gain subscribers, or increase attendees at an event. But we also aim to make those campaigns creatively memorable.
On the one hand, we need a clear way to get from A to B, and on the other, we want to surprise and delight in the most unexpected of ways.
The Key To Creative Campaign Success
What if we told you that it’s possible to be a creative genius and a planning whiz? By having a process in place that cuts down on organizational chaos, we as marketers have more room to focus on being creative when designing a smart and successful campaign.
The plan is the bridge between the idea and the goal, the intent and the outcome—the creative spark and the success. That’s why we’ve partnered with Hubspot to bring you a detailed, step-by-step guide for building a marketing campaign plan in Trello:
In this ebook, we’ll show you how to optimize your marketing campaign process with Trello, and:
- Establish a productive workflow for getting from start to finish that keeps your whole team involved and on track.
- Develop key channels of communication within your team and across teams in your organization.
- Gain perspective on success with visual retrospectives, accessible resources and a winning framework that can be recreated for your next awesome campaign.
- Achieve focus on that ultimate goal: More leads and more buzz for your business.
Also included are sample boards and workflows that you can copy and customize for your Trello team. Think of it like your complete marketing campaign planning kit for a smoother, more successful planning process.
Download your free copy to start organizing your marketing campaign process. Your inner creative genius will thank you!